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LUMORA COFFEE ACADEMY
El Salvador · Presencial USA · Online

Learn to serve coffee
with intention.

Courses, private sessions, and business training for those who want coffee to feel cared for from the very first sip.

Your team doesn't need to improvise coffee.
They need to know how to serve it well, every day.

The system

One academy. Three ways to learn.

01

Open courses

For people who want to understand, prepare, and enjoy coffee better. In-person in El Salvador · Online for the USA.

Explore courses →︎
02

Courses for businesses

For teams that need consistency, service, and a clear recipe. We do the training at your location.

View B2B programs →︎
03

Personalized sessions

For those who need direct correction, diagnosis, and a tailor-made guide. From $150.

View private plans →︎
For café and bakery owners

Coffee shop menu creation.

A pretty menu that leaves no margin doesn't sustain a business. We work the menu the way a professional coffee shop does: standardized recipe in baker's percentage, real cost per portion, target food cost %, and a classification of each item by how much it sells and how much it leaves.

  • Recipe costing — baker's percentage, replicable by anyone on your team.
  • Suggested price based on your food cost % target.
  • Profitability matrix — what to protect, what to redesign, what to drop.
  • Standardized recipe card, ready to print in your kitchen or bar.
Open courses

Choose your format

Coffee from Scratch

$55

A practical introduction to understanding what you're drinking, why it tastes different, and which LUMORA coffee fits you.

Duration 1.5 h
Group size 8 personas
Level Beginner
In-person · At your location or a designated space · El Salvador Book →︎
Includes a coffee kit shipped to your home
Online · Google Meet · LUMORA coffee + sensory card shipped before the course Book now →︎

Manual Brewing Methods

$85

Learn to control grind, water, ratio, and time to brew better coffee at home. V60, Chemex, Aeropress, and French Press.

Duration 2 h
Group size 6 personas
Level Intermediate
In-person · At your location or a designated space · El Salvador Book →︎
Includes a coffee kit + brewing guide
Online · Google Meet · Kit shipped before the course — USA only Book now →︎

Barista Basics

$175

A hands-on experience to learn espresso, grinding, extraction, milk texturing, cleaning, and service.

Duration 3 h
Group size 5 personas
Level Advanced
In-person · At your location or a designated space · El Salvador Book →︎
This course requires professional bar equipment — available in-person in El Salvador only. Ask about options →︎

LUMORA Tasting

$65

A guided tasting to discover profiles, aromas, and differences between LUMORA coffees. For those who want to refine their palate.

Duration 1.5 h
Group size 8 personas
Level All levels
In-person · At your location or a designated space · El Salvador Book →︎
Includes samples of all 3 coffees shipped to your home
Online · Google Meet · Samples shipped before the course for a live tasting Book now →︎
Personalized · From $150

A private session with Miguel.

Diagnosis, technique correction, a personalized recipe, and a clear guide to brew better coffee at home, behind the bar, or in your business. In-person in El Salvador or via Google Meet from anywhere.

Apply for a private session →︎
  • Personalized Barista Session From $150
  • Private Home Brewing From $175
  • Private Barista Training From $250
  • Business Personalized Setup From $395
  • Coffee Menu Consulting From $500
B2B · Business

For businesses that can't afford coffee to fail.

We train your team to serve LUMORA with consistency, explain the coffee clearly, and take care of your customers' experience. We do the training at your location.

Barista for Business

Desde $250

Hands-on training for small teams. Up to 2 people, 2.5 hours.

Business Coffee Setup

Desde $395

Diagnosis, operating recipe, and training for up to 3 people. 3 hours.

LUMORA Barista Program

From $650

Two sessions, an operating manual, and a consistency review for up to 5 people.

Corporate Coffee Program

From $1,200

A complete system for large operations, teams, and multiple service points.

Talk about my business →︎
Led by

Miguel.

Miguel leads the recipes, diagnoses, and training at LUMORA Coffee Academy. Every course is designed so the person doesn't just hear about coffee, but practices, corrects, and leaves with a clearer way to serve it.

It's not a lecture. It's a session with someone who has worked coffee from origin to cup, and knows exactly what fails and why.

Upon completion

Internal LUMORA certificate.

Upon completing certain courses, the participant receives an internal LUMORA Coffee Academy certificate with date, course, signature, and brand seal.

This is not an external certification. It's an internal LUMORA training record.

Frequently asked questions

Not for most courses. Coffee from Scratch and LUMORA Tasting are for any level. Barista Basics and Manual Brewing Methods recommend having tried brewing coffee at home, but don't require formal experience.

We issue an internal LUMORA certificate upon completing certain courses. It's not an external accreditation. It's an internal training record with a brand seal.

Yes. Business courses are designed specifically for teams. Business Coffee Setup and LUMORA Barista Program cover up to 3 and 5 people respectively. Corporate Coffee Program scales to larger teams.

For B2B and personalized courses, Miguel comes to your location in El Salvador. For open courses, we confirm the venue when you book — we work in partnership with selected spaces in the metropolitan area.

Online courses take place via Google Meet. For courses that include a physical kit (coffee, sensory card, or samples), shipping is coordinated in advance so it arrives before the session. We contact you via WhatsApp to coordinate the date and shipment.

Your membership includes an initial training. The Academy goes further: it's deep training, personalization, and menu development. Pro and Corporate members get preferential pricing on select courses. Ask us when you book.

Yes. All courses include LUMORA coffee for practice and tasting. Online courses for the USA also include a physical kit shipped to your home in advance.

Yes. Message us on WhatsApp and we'll coordinate the details. You can gift any open course or personalized session. We issue a gift confirmation with the recipient's details and the chosen course.

Don't learn coffee just to know more. Learn to serve it better.