LUMORA TRAVEL OS · v2026.1ORIGEN · EL SALVADOR3 RUTAS DISPONIBLES
Origin tours · For roasters and their circle
Bring your team and your customers to origin. Let them see it at the farm.
Trips for roasters and the people around them: their team, their customers, their guests. We handle lodging, transport and meals. You choose the farms you want to visit.
Up to 12 people per group · No limit on groups · Bilingual ES/EN guide · Direct impact on coffee-growing communities
RouteEurope -> El Salvador
Duration4 to 10 days
GroupUp to 12 per group
SeasonYear-round · harvest Nov–Feb
From€890 / person
HIGH-ALTITUDE COFFEE FARMS·RUTA DE LAS FLORES·SANTA ANA VOLCANO·SANTA ANA·EL TUNCO · PACIFIC·COFFEE-GROWING FAMILIES·
HIGH-ALTITUDE COFFEE FARMS·RUTA DE LAS FLORES·SANTA ANA VOLCANO·SANTA ANA·EL TUNCO · PACIFIC·COFFEE-GROWING FAMILIES·
Who it is for
You travel. And so does your circle.
A roaster rarely visits origin alone. These trips are designed for the three groups that matter most to your business.
You, owner or buyer
You meet the farms and the families, and cup lots before you buy. You come back with relationships and real stories to tell.
Best for deciding which farms to work with.
Your team
Roasters, cuppers, baristas and sales staff see where what they work with every day comes from. Cuppings, processing and harvest, on site.
Best as training and as a reward for the team.
Your customers
Café owners, wholesale customers and your best customers. You are the host and they see the origin of your coffee.
Best for loyalty and for opening new accounts.
How it works
Four steps. You only choose the farms.
You tell us
Who is travelling, how many people and what you want to see.
You choose
The plan and the farms you want to visit.
You get the proposal
Route and cost based on the plan and the number of people, within 24 hours.
You land
Lodging, transport and meals already sorted. We go with you.
What you pay for
What is included. And what is not.
Included
Lodging during the trip
Local transport between airport, hotel and farms
Meals, depending on the plan you choose
Visits to the farms you decide
Bilingual ES/EN guide
Not included
Flights to and from El Salvador
The cost is calculated by plan and number of people. Each group is up to 12 people; if there are more of you, we set up several groups. Try it in the trip calculator.
We show you the origin
We don't just tell you. You see it at the farm.
At LUMORA every lot has a farm, a family and a process. On these trips you walk that whole path with the people who grow the coffee, and then compare it in the cup.
1 · The farm
Walk the high-altitude coffee fields and see where and how each variety grows.
2 · The family
Have lunch with the people who produce it and hear their story at their own table.
3 · The process
Pulping, fermentation and drying: understand each step that changes the flavor.
4 · The cup
Side-by-side cupping of lots from different zones, so you taste the difference of origin.
If you are a roaster or buy green coffee and want to visit the farms, write to us and we will plan your route. See how we document origin ->
Travel plans · Coffee + culture + volcanoes
Three ways to experience El Salvador.
You land and everything's handled: transfers, boutique hotels, farms, meals, and a bilingual guide.
It's not a coffee tour. It's the whole country — with coffee as the thread.
FINCA + SAN SALVADOR
4 days · 3 nights
Raíz
The escape to the origin.
Best for: the owner or buyer who wants to see the farms.
from €890 / personFlight not included · Launch estimate pricing
High-altitude coffee farms in Santa Ana · walk through the fields
LAUNCH ESTIMATE PRICING · PRIVATE GROUPS AND CUSTOM DATES AVAILABLE
7D
Itinerary · Tierra y Fuego (7 days)
This is what an unforgettable week looks like.
Open each day. We'll send you the 4- and 10-day itineraries over WhatsApp.
We pick you up at the airport (SAL) and in 40 minutes you're at your boutique hotel in the upper part of the city. Welcome dinner with the LUMORA team: hand-made pupusas and the trip's first coffee, served that same night.
Early departure to the coffee-growing mountains. You walk the fields at dawn with the mist still low. Farm-style lunch with a producer family — what they eat, at their table.
Basket on your shoulder: you harvest ripe cherries alongside pickers who've done it for decades. Then you see the full processing — pulping, fermentation, drying on raised African beds. You understand why your cup costs what it costs.v>
Route to Santa Ana through the Apaneca mountain range. Long stop in Concepción de Ataco: murals on every wall, craft workshops, coffee on every corner. In the afternoon, a second farm — volcanic soils, a different cup profile.>
You climb the Santa Ana volcano (2,381 m): a four-hour hike to the crater with its turquoise lagoon. From the top you see Lake Coatepeque and the farms you visited yesterday. In the afternoon, a comparative tasting of lots from both regions.
You go down from the mountain to the sea: El Tunco, one of Central America's best waves. Surfing optional, hammock mandatory. Seafood dinner facing the Pacific with the sunset that closes out the trip.
Farewell breakfast and transfer to the airport. You leave with bags from the lot you tasted at the farm, roasted that week — and with a new way of understanding every cup you drink in Europe.v>
LUMORA TRAVEL OS v2026.1MODULE: QUOTE ENGINERESPONSE < 24 H
Trip calculator
Build your trip in 20 seconds.
Choose plan, travelers, and month. We'll give you the estimate and follow up on WhatsApp with real dates.
Your trip doesn't just visit the origin. It sustains it.
LUMORA exists so Salvadoran coffee has a name and a future.
Every tour is designed with the coffee-growing communities we
visit — not around them.
01
The families who welcome you
Part of your tour's price goes straight to the producer families who open up their farm, their table, and their story.
02
Local work at every stage
Guides, cooks, drivers, and artisans from the same communities. The money from your trip stays where you travel.
03
The future of high-altitude coffee
Every visit proves that specialty coffee can support the next generation of coffee growers — so they don't have to migrate to make a living.
"When someone comes from so far away to see our work,
you feel like all these years were worth it."
The Salvadoran countryside · volcano in the backgroundHands that harvestThe producer family
Photos and video · The country you'll explore
See where you're headed.
Coffee farms, volcanoes, towns, and the Pacific — this material is illustrative and we're replacing it with footage from each trip.
Harvest at the farm · videoIlamatepec craterRipe cherry · the coffee farmSunset at El TuncoSan Salvador at nightIzalco at dawn · Sonsonate
Before you fly · The practical stuff
Everything your travel agency should tell you.
Passport and visaNo visa for EU citizensUp to 90 days with a valid passport (min. 6 months). Tourist card $12 on arrival.
Flights from EuropeDirect from Madrid · other cities with 1 stopIberia flies MAD–SAL direct (~11 h). From AMS, FRA, or BCN with a layover in Madrid or the US.
CurrencyUS Dollar (USD)El Salvador uses USD. Cards accepted in the city; cash for towns and farms.
Best time to visitNovember – FebruaryHarvest season and the dry season: clear mountain days and the best time to see everything.
What to packLayers — mountain and beachGrippy boots or sneakers, a light jacket (the farm drops to 15°C / 59°F at night), sunscreen, swimsuit.
SupportLUMORA team 24/7Bilingual guide the whole trip, private transport, and a direct WhatsApp line for anything you need.
Groups of up to 12 people · No limit on groups
Europe is far away. The origin isn't.
Tell us who is travelling, which farms you want to see and your dates. Within 24 hours you get a route and cost proposal. You book the flights yourself.
FINCA + SAN SALVADOR
VOLCÁN + CAFÉ + PACÍFICO
INMERSIÓN · NOV–FEB
